The College of Arts and Architecture

Advertising Overview, 2018-19

ALL events (including student recitals):

  • CDT Friday Weekender calendar (these are extracted by the CDT Weekender editor for the daily “Out & About” section)  ♦
  • SoM website Concert Calendar (ongoing) ♦ Nackley
  • “This Week at Penn State” e-blast (weekly) ♦ Nackley

Faculty recitals, ensemble concerts, guest recitals, guest lectures, and masterclasses

All of the above plus:                

  • SoM website feature events (six weeks ahead or longer) - aLL detailed publicity starts with this ♦
  • WPSU Community Calendar (six weeks ahead or longer) ♦ TAs
  • StateCollege.com (six weeks ahead or longer) ♦ TAs
  • Centre County Visitor's Bureau online calendar (six weeks ahead or longer) ♦ TAs
  • Penn State News (approximately 10 days prior). This is the public news source from which internal and external media draw information. ♦

Faculty recitals, ensemble concerts, and selected guest recitals

All of the above plus:

  • Sunday CDT ad (every week) ♦ Bloom
  • School of Music facebook posts/Twitter (one week at a time) ♦ TAs and student monitors
  • College Arts Showcase brochure (once per semester) ♦
  • Town&Gown calendar listing (usually requested in August/September for the year) ♦
  • State College Magazine calendar listing (usually requested in August/September for the year) ♦

Faculty recitals, large ensemble concerts, large-scale events (usually ticketed)

All of the above plus:

  • Digital signage in SoM, Borland, HUB (six weeks ahead or longer) ♦ Bloom
  • WPSU-FM on-air promotion - underwriting 160 promo spots per year including Penns Woods (scheduled and written in September for the complete year) ♦
  • Gazette ad (approximately twice per semester) ♦ Bloom

Eisenhower Auditorium and other “high-profile” events

All of the above plus:

  • Video facebook promotions (selected events) ♦
  • Mailings and/or printed posters (selected events) ♦ Bloom
  • Special edition e-blasts (selected events) ♦ Bloom